Hair Care

Beauty and Personal Care  /  Color Cosmetics  /  Hair Care  /  Skin Care  /  Sun Care

Feel the difference. Healthy hair should be soft, full, strong, and shiny, not heavy, greasy, or brittle. Our growing portfolio of multifunctional specialized ingredients can help repair and restore while conditioning each strand, leaving hair easier to comb, wet or dry. By covering each hair shaft with a protective, conditioning film, our silicone ingredients can trap moisture within, allowing longer lasting softness and manageability. Use them to create a touchable feel and thrilling shine that will make your consumers take notice.

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Smoothing and Thermal Protection

Steering clear of harsher chemical straightening, many stylists and consumers are now straightening hair thermally with flat irons. These daily styling practices can cause extensive damage to the cuticle, making it crack, buckle, and lift. A damaged cuticle can cause hair to look dull, lifeless, and frizzy.


Silsoft* AX-E PMF Emulsion

Products such as our Silsoft AX-E PMF emulsion work in a formulation to form a protective barrier on hair to help smoothen, condition, protect against heat, keep color from fading, and deliver extraordinary shine, to straight, curly, or natural hair. While various organic oils–esters, petroleum, triglycerides–typically decompose at lower temperatures, Silsoft AX-E emulsion remains stable at temperatures exceeding 400 °C.

Severe Thermal Straightening  on Damp Hair

Silsoft AX-E PMF emulsion forms a cuticle-protection layer with exceptional conditioning and manageability to help create straight, sleek looks. In order to distinguish between thermal protection ingredients, heat was applied to damp hair with a flat iron until dry.


View Silsoft AX-E PMF Emulsion FlyerView Silsoft AX-E PMF Emulsion Flyer


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*The marks followed by an asterisk (*) are trademarks of Momentive Performance Materials Inc.