Heat-protection products containing silicone can help control frizz, provide greater fiber alignment, straighten with less heat

Steering clear of harsher chemical straightening, many stylists and consumers are now straightening hair thermally with flat irons, often in combination with milder chemical treatments. To keep pace with this trend, hair product formulations must include agents that are protective of hair, thermally stable at flat iron temperatures, and able to minimize frizz.

With the help of functionalized silicones, hair care products can promote (1) better flat-iron straightening with less frizz and greater hair fiber alignment; (2) satisfactory permanent straightening at moderate flat iron temperatures; and therefore, (3) thermal hair straightening that is easier and safer for the consumer. Momentive scientists have devised measurement techniques that substantiate these outcomes. Learn here about the corroborated role of Silsoft AX-E, an alkyl-modified amino fluid, in improving thermal hair straightening.

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VIEW THE REPORT: Thermal Hair Straightening