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In April 2025, Momentive launched Harmonie™ NatuVel gel—a groundbreaking 100% biobased elastomer gel that is redefining the beauty and personal care industry. This innovative product is the result of a global collaboration, with Momentive and KCC team members from the US, UK, South Korea, India, China, and Germany working together to deliver a solution that meets the evolving demands of consumers and the planet.
100% Biobased: Engineered from plant-based raw materials, Harmonie™ NatuVel gel is compatible with natural lipids, UV filters, and other polar materials. Its production follows the Twelve Principles of Green Chemistry, using RSPO-certified, vegan, and GMO-free feedstocks, with water as the only by-product.
Superior Performance: Outperforms traditional silicone gels, offering soft-focus and blurring effects, luxurious sensory aesthetics, and mattifying properties. It absorbs quickly, reduces oiliness, and provides a powdery-dry, cushioned skin feel.
Versatile Applications: Enables the creation of multifunctional cosmetic products—primers with SPF, mousse foundations, and more. It supports pigment dispersion, active ingredient delivery, and film formation, making it invaluable for formulators.
Since its launch in April 2025, Harmonie™ NatuVel gel has already received prestigious awards worldwide, underscoring its impact and innovation:
Complementing these accolades, the Marketing team has played a pivotal role in establishing a strong brand identity for the gel. Through the development of exclusive images and visual assets, they have created a cohesive and memorable brand presence that resonates across global markets. These images have been featured in high-impact advertising campaigns, prominent exhibitions, and influential articles, ensuring that Harmonie™ NatuVel gel is instantly recognizable and associated with innovation and sustainability worldwide.
We will continue our active presence at industry trade shows and compete for prestigious awards around the globe over the coming months. Our participation reinforces our commitment to innovation and leadership within the cosmetics and personal care industry, amplified by our ongoing marketing efforts and brand-building initiatives.
Harmonie™ NatuVel gel supports the UN Sustainable Development Goals:
Good Health & Well-Being: Enables pleasant, non-greasy SPF products that may contribute to skin cancer prevention.
Responsible Consumption & Production: Reduces product and packaging needs, supporting efficient, multifunctional formulations.
Climate Action: Achieves a lower carbon footprint compared to legacy silicone technologies.
Harmonie™ NatuVel gel is more than an ingredient—it’s a global solution, setting new standards for clean beauty and innovation. For more information or to contact the team, visit harmoniebymomentive.com or contact our Marketing team for more information.