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Momentive Launches Multi-Functional Film Former

September 20, 2016

SilForm* HyFlex emulsion can help formulators deliver styling, soft feel,
and manageability to hair

WATERFORD, N.Y. (September 20, 2016) –Momentive Performance Materials Inc. (Momentive) will globally launch SilForm HyFlex emulsion at in-cosmetics Latin America, October 5-6 in São Paulo, Brazil. SilForm HyFlex emulsion is a multifunctional ingredient that enables formulators to address the latest product formulation trends in hair care, skin care and color cosmetics.

SilForm HyFlex emulsion is a hybrid silicone-organic acrylate in the form of a mini-emulsion.  Silform Hyflex delivers a film that is flexible and water resistant with excellent mechanical strength and elasticity. Those film properties make it possible to formulate comfortable long-wear foundations and smudge resistance mascaras. In styling products, such as mousses, gels, creams and sprays, Silform Hyflex delivers natural hold and curl definition with a unique soft feel.

"We are continually developing products that address consumer needs, allow our customers to differentiate and are easy to use,” said Beatriz Blanco, Senior Business Director. “Low levels of Silform* Hyflex can enhance the sensory experience and performance of styling products, as well as the long wear of a color cosmetics.”

Visit representatives from Momentive in Stand B20 to learn more about SilForm Hyflex emulsion as well as their full range of personal care product solutions. For more information, visit www.momentive.com.

About Momentive

Momentive Performance Materials Inc. is a global leader in silicones and advanced materials, with a 75-year heritage of being first to market with performance applications for major industries that support and improve everyday life. The Company delivers science-based solutions by linking custom technology platforms to opportunities for customers. Momentive Performance Materials Inc. is an indirect wholly-owned subsidiary of MPM Holdings Inc. Additional information about Momentive and its products is available at www.momentive.com.

Media Contact:
Ashley Conger


*SilForm is a trademark of Momentive Performance Materials Inc.

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